If You Had 10k to Market an Online Business Where Would You Spend It?

Marketing online businesses can be expensive; but with a proper execution, online marketing is a great help to promote your online business.

Eric started a small online gaming business and obtained licenses and gateways for payments. He has around 10k Euro budget left to market the business and have a target of achieving 10,000 member signups with at least a 30% conversion rate. The website’s content is very good, clean and user friendly. However, he is worried that the amount left to market such a business is not enough. What areas should he spend the money in advertising the site to the success rate mentioned? Google Adwords? Facebook Advertising? Viral Marketing? Do you think it’s achievable?

Most people would say to do radio or TV commercials or hire advertising company to get your thing on the side of Facebook Apps. Some would suggest paying Google for a higher place on the search list or creating a humorous YouTube Videos and tag anything that comes to mind. Social Media Marketers would say to go on Twitter, follow bunch of celebrities and their followers who talks to them, and send them messages with a link to your business website.

Search Engine Marketing

More and more online businesses are taking advantage of the immediate result of Search Engine Marketing Strategy such as Google Adwords or any paid advertising. Investing in this kind of online business solutions will be expensive but with a proper execution, it will become handy with your future plans. Whenever I build a new business website, the first thing that I always do in marketing it is by using Google Adwords as my Search Engine Marketing. Check out the links below on how your online business will be promoted in any related websites that displays Google Ads.

We don’t have to spend all of our 10k Euro (620k PHP or 14.3k USD) to Google Adwords alone. I would suggest spending 2.5 k Euro and putting the remaining marketing budget to other sources of web traffic. However, (if you want) you can spend your 10k Euro with Google Adwords but you have to learn the secrets of Google Advertising Experts. We have spent a lot of our time doing Search Engine Marketing; and most of our clients who have worked with us were amazed on how we managed to increase the performance and profits of their business websites.

Search Engine Optimization

Most business websites are search engine optimized. This is because more than 90% of the web traffic that are coming in came from search engines. If a business website’s landing page is done using Search Engine Optimization (SEO), expect that you’ll be receiving unlimited web traffic all over the World Wide Web. There are lots of SEO Strategies available in the Internet but they work differently on different business websites. However, we are proud that our SEO techniques worked well with: affiliates sites, review sites, blog or personal sites, social sites, multiple product sites, subscription sites, business services, local businesses, membership sites, and high competition niches.

Because of the high quality traffic that our clients are getting from SEO, most of them asked us to train their marketing staff to learn Basic and Advanced Search Engine Optimization. Last February 21, 2011 to May 05, 2011, Ellie Boyton-Salts of Adjustable Beds and Waterbeds in Portsmouth, UK is one of our clients who have paid us of around 1.3k GBP just to be trained with Basic SEO and apply what she has learned to their online business. Ellie received 160 hours of SEO Training and it includes:

• Keyword research
• Competition research
• Keyword combination
• Directory submission
• Content optimization
• Guest blogging
• Forum posting management
• Blog management
• Social bookmarking
• Social circle

With this kind of SEO Training, you don’t have to spend a lot of money to outsource your online marketing needs. What you’ll only need are marketing staff to be trained and let them do the work for you. If you want us to train your marketing staff, you can contact us and ask for a quote about our Search Engine Optimization Training.

Social Media Marketing

Social Media Experts would say that Social Media is the biggest shift since the Industrial Revolution and 96% of people have joined different social networks such as Facebook, Twitter, LinkedIn, and more. Even Facebook tops Google for weekly web traffic in the United States alone. Basically, social media alone is the #1 activity on the World Wide Web and this is because of Facebook.

In the UK, 50% of the web traffic is for Facebook. Imagine how many customers you can get if your product/services is shared through social networks. Facebook, Twitter, Flickr, and YouTube are the best social networking tools of Social Media. If you can set your online business to become socially active in these social networking tools, can you imagine how many million social networking users would post opinions about your products and brands? If you are giving the best service in the online market, would you like what they are saying about your brand? In social media, consumers trust peer recommendations and care more about how their social graph ranks your products and services than how Google ranks them on Search Engine Results Pages (SERP). Nowadays, consumers will no longer search for products and services; you will be found via Social Media.

Most online businesses are in need of social media marketing experts who can substantially increase organic traffic and boost their site ranking with tractable process and results. For an estimated of $50 USD budget, social media marketers could already give you an increase of Facebook US Fans List of around 1,000 Likes.

However, if you have $2.8k USD budget, you could hire Social Media Experts who could do a Custom Social Media Campaign on both Facebook and Twitter at same time incorporate your website efforts which should include daily blogging of content to encourage on site communication. In this case, you could try hiring freelancers to do a custom social media campaign for your online business.